About the Role
Upway is looking for a YouTube Host to become the face of our YouTube channel and help build the most trusted YouTube destination for people researching e-Bikes.
This role is on-site in New York (134 Morgan Ave, Brooklyn), working closely with our marketing team to produce authentic, engaging video content.
Our goal is simple: build trust through long-form content and drive discovery through long form content.
We are not building a typical corporate YouTube channel. We are building a personality-driven channel that people want to watch.
Key Responsibilities
Content Creation
- Host 4 long-form YouTube videos per month
- Develop engaging YouTube topics and storylines
- Be comfortable on camera and acting as the face of the channel
Production Collaboration
- Work closely with the videographer/editor to: Structure the episodes / Ensure strong pacing and storytelling / Keep videos engaging for long watch times
On-Site Filming
- Be present in person in New York (134 Morgan Ave, Brooklyn) for filming
Channel Development
- Bring ideas for YouTube series and formats
- Continuously test what works with the audience
- Help shape the personality and voice of the channel
Skills, Knowledge and Expertise
Passionate about Bikes
- Genuine bike enthusiast
- Curious about different brands and models
- Excited about e-Bike culture and mobility
Strong on Camera
- Charismatic and engaging
- Comfortable speaking for 30+ minutes
- Able to explain complex things in a simple way
- Natural storytelling ability
Opinionated & Entertaining
- Not corporate
- Able to take strong viewpoints
- Funny, engaging, authentic
Flexible and Hands-On
- Comfortable filming in different environments
- Willing to ride bikes, test products, and interact with customers
- Open to experimentation while we build the channel
Benefits
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